What is Bleed? - Artwork Specifications
Bleed is additional artwork / image added outside the final trim area of your design. This will ensure that you don't get a slight white border due to small inaccuracies of the guillotine trimming finishing process. In effect, the Bleed is in the waste area to be trimmed off and ensures that no unprinted edges occur in your final trimmed printed item. We ask that you add at least 2mm of bleed (additional artwork) to your design that will be cut off your final printed job. It should not have anything in it that you want to see on the final trimmed job.
Example of BLEED area added to artwork, is shown below in the attached image - the area outside the Green line is the Bleed area, and will get trimmed off at finishing, leaving the required design image (inside the green line) going all the way to the edge of the paper. You do not need to add "bleed" where your design is white on all edges.
You should also add Trim Marks to your artwork - these are printers marks which get printed in the waste area, and are our guide to where we will trim your final printed product to its final size. The Trim Marks will not appear on your final printed item, as they will be trimmed off.
